The main political factors are as follows: The internet is a great opportunity for companies to get their into the public domain as well as a fast way to tailor services to its customer segments. Out of these, Asia-Pacific, more specifically India and China, represent rapidly growing markets with an increasingly affluent middle class that has more money to spend than before.
These factors are an important reason that the brands have to focus upon brand localization.
In terms of marketing and advertising these factors are a very important consideration. China has the highest population in the world and thus more economic opportunities.
PC vendors are promoted by the Chinese government more than they are by foreign companies.
Technological Factors Technological developments are the major factor affecting the computer industry, and new developments become obsolete at a very rapid rate. Technological Environment The technological environment includes factors and trends related to innovations that affect the development of new products or the marketing process.
Using these technologies products can help marketers be more productive. Dell has also invested in recycling, energy efficiency and other areas to reduce its impact on the environment. For example, advances in information and communication technologies provide new products for firms to markets, and the buyers of these products often use them to change the way they market their own products.
Global players have to deal with significant political pressures. In the last few years, its market has seen a decline globally.
These markets are also characterized by a younger population that is more tech savvy than older generations. The only possibility to do business in those countries is to establish partnerships with local companies, where they are additionally forced to accept minority shares and to provide money and technological know-how.
Any company would have to follow the accounting conventions of the country in which it operates. This will require DELL to invest in private power generation facilities at their factories in such countries which can mean added fuel costs to power these generators.
Dell is a manufacturer of laptops and IT solutions. Policies related to foreign businesses, tax regulations and varying political environment all have a direct impact on these businesses and their revenue. Environmental issues have become increasingly important for businesses in the 21st century.
In third-world countries, purchasing a high-end brand of computer, for example DELL, would be considered a symbol of social status and become highly desirable.
More and more customers are looking for smartphones and tablets with larger screen sizes. Political factors include government regulations and legal issues determining the conditions under which companies have to operate.Complete version of Dell PESTEL analysis containing discussion of remaining factors is available in Dell Inc.
The report also contains. a pestel/pestle analysis of dell DELL is a renowned player in the global PC industry. The brand has created a differentiated brand image on the basis of its excellent resources and capabilities and a differentiated business model that serves the customers directly.
The trends of the computer sector can be analysis by using PESTLE analysis which consists of political, economic, sociological, technological, legal, and environmental. Political One of DELL's major intimidations is involving the fourth element of the external environment, the political or legal environment.
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Dell Pestle Analysis Raw. Report on Dell Company. Dell Marketing. Competitive Analysis of DELL Using Porter Five Forces Final. weakness is that buyers can’t physically touch or see the product they want to purchase. provides a mi-centre.com Analysis of DELL Computers As one of the largest computer manufacturers in the world.
in a market that. Pest analysis of Dell Inc in the USA. Print Reference this. Published: 23rd March, or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.
PEST-analysis. In the following, the analysis of the political, economic, social and technological factors leads to a.Download