Allowing entry of more multinational companies into the country giving us a global perspective. Other states are coming up with strong campaigns with strong brand ambassadors. With domestic tourism flourishing in India, the campaign has a larger pool of potential audience.
Madhya Pradesh Tourism Campaign 3. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Diversity of culture i. The importance of tourism as a creator of job opportunities can be understood from the fact that in India every one million invested in tourism creates Aggressive strategies adopted by other countries like Australia, Singapore in promoting their tourism affects Indian tourism.
The campaign excessively relies on its tagline for its appeal and despite good advertising has limited brand recall 2. In comparison, agriculture creates only Some other aspects of its tourism infrastructure remain somewhat underdeveloped, however. More proactive role from the government of India in terms of framing policies.
India as geographical location is a culmination of forests, deserts, and mountains ands beaches. The campaign faces the threat of its shelf life expiring. The campaign has been able to achieve good visibility through various media.
Recently the campaign has also been involved in digital marketing. Economic conditions and political turmoil in other countries affects tourism. Lack of adequate infrastructure. No proper marketing of India as tourism abroad.
Maharashtra Tourism Campaign 2. Inbound tourism means tourist visiting India from other countries of the world for various purposes like holiday, spas, medical, yoga and meditation, business, meeting etc. Kerala is naturally endowed to be a popular tourist destination, which the campaign can leverage upon.
For example, the nation has very few hotel rooms per capita by international comparison and low ATM penetration. Moreover tourism is the third largest foreign exchange earner after gems and jewellery and readymade garments.
As well as growth of domestic tourism is one of the factors of the development of the tourism industry. If the campaign does not innovate it will lose its charm. The campaign is known for its catchy slogan which has gained immense popularity.
A xenophobic attitude among certain sections of the people. A wealth of archeological sites and historical monuments.
A typical SWOT analysis matrix in case of India in reaction to competitive destinations is as under: There are various environmental forces influence the tourism industry.
The other aspect of this industry is that it is heavily dependant on a set of other industries who are.
mi-centre.comon: Agrawal V () A Review of Indian Tourism Industry with SWOT Analysis Page 2 of 4 Ministry of tourism has recently launched ‘Incredible India’ mobile application that will assist international and domestic tourist to access Tour information about ministry recognized service operators.
hygiene development. emerging health tourism industry in mi-centre.com the wake of the 21st century developments, a SWOT analysis has also been done to identify the internal and external factors that are favourable and unfavourable to health tourism in India and to strengthen further the competitive edge of India in the map of world health tourism.
SWOT Analysis Indian Tourism Industry: Some Key Facts Mark Twain had said, “So far, as I am able to judge, nothing has been left undone by man or nature to make India the most extraordinary country that the sun visits on his rounds”.
Families from neighbouring states of Kerala and from other parts of India and tourists from abroad. Positioning.
Kerala is positioned as a state full of natural beauty and rich culture. Kerala Tourism SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kerala Tourism: 1.Download